Click titles to see work files.
A short but sweet look into a personal brand on a topic close to our person with the following:
Brand story + Values
Brand identity
Product range
Pricing strategy
Consumer profile
Competitors
Market research
Brand launch
Another brief exploration into a start-up luxury rental company with the following:
Mission statement
Surveys
Consumer profile
Price break down
Financial model for three years
Marketing
ENIGMA X Charles Jeffrey LoverboyMy first year assignment. To build and act like a creative agency who is partnering with a chosen designer/label - creating a campaign to promote and help our chosen brand.
An interactive Adobe XD file. The campaign is an immersive 'digital world' for consumers and audiences to see the latest films/videos from CJLoverboy as well as soundtracks, event pages and galleries - the idea was birthed from Bottega Veneta's radio app they launched back in January 2023.
To navigate the file, go fullscreen and allow the static TV to play. Press enter and this will take you to a page with all the possible corners to explore. Press your desired title, to go back to the home page, press anywhere on your screen. Alternatively, If you just want to flick through, press your arrow keys . As it is an XD file it is not a fully functional concept.
Images and an article seen across other sectors of my portfolio are all in conjunction with this assignment.
A group project exploring a new capsule collection for CELINE with the following:
Trend briefing
Line sheet
Sourcing strategy
Costing sheet
Range plan
Logistics
Critical Path
Marketing/ Campaign
LUSH X HAVEN with the following:
AUDIO EXPLANIATION
Trend Drivers
Trend level canvas
Trend map framework
PESTEL analysis
